So why did Fort Collins-based New Belgium’s Dig pale ale get a release date of Feb. 1, even though the garden spade pictured on the label was weeks or even months away from being of any use around here? Bryan Simpson, media relations director with New Belgium, said the biggest concern is making sure something is on the shelf once the brewery’s winter seasonal, Snow Day, is no longer in stock.
Somersault will replace Dig around April 2nd meaning that Dig is only a two-month seasonal.
via The Denver Post.
Breweries: New Belgium
Posted on February 29, 2012